The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Rethink / Toronto
Client
Title
Category
Award
Points
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Craft / Printing / Production
Points: 21.00
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated Campaign
Points: 3.00
Add The M
Agency: Rethink / Toronto + YWCA Metro / Vancouver
Client: YWCA Metro Vancouver
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Heinz LVII Meanz 57
Agency: Rethink / Toronto + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz
Category: Integrated Campaign
Points: 1.50
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
YWCA Metro Vancouver
Title:
Add The M
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00